Vice President of Marketing
Terra Technology Group
Samantha Pedder is the Vice President of Marketing for Terra Technology Group, a vendor of outdoor recreation software. Samantha previously served as Director of Business Development and Operations for the Council to Advance Hunting and Shooting Sports; Manager of Outreach and Diversity for the National Shooting Sports Foundation; and the Hunting Outreach Specialist for the Pennsylvania Game Commission. Samantha has spent her career focusing on improving contemporary R3 practices through each of these organizations. Samantha holds a Bachelor of Science degree from Penn State University, a Master of Natural Resources from Utah State University and an Master of Business Administration from Georgia Southern University. Samantha is an avid hunter and angler, and a novice trapper. More and more of her time afield is being dedicated to pursuing waterfowl, however, she still annually reserves a week to spend time with family and friends pursuing white-tailed deer during Pennsylvania's rifle season. In 2019 Samantha adopted Jack, a silver Labrador retriever, who is keen on waterfowl, pheasant, dove, and treats.